The main sales channel at Dormer Pramet is through distributors. There are many different sizes and types of distributors around the world - from global organizations to stores owned by individuals.
In recent years, there has been a strong trend towards digitalization of sales throughout the industrial B2B (Business to Business) market, with more and more distributors moving their sales to online platforms.
This important transition is happening at various speeds throughout the world and we, as a customer-facing organization, need to be able to adapt to the changing landscape.
As Dormer Pramet’s E-commerce manager, I am responsible for working with our sales teams around the world to proactively deliver product data to distributors for use on their websites.
We are starting to support distributors by providing up-to-date and accurate product data and media support material, such as pictures and videos, to increase their business opportunities and help them sell our tools online.
Over the coming period we will continue to develop and increase this, making more high-resolution pictures of our products available, along with support information, to further assist our customers’ online activities.
E-commerce is impacting on many areas of the cutting tools industry and this activity forms an important part of our long-term business strategy.
Being a reliable partner in E-commerce will give us a competitive advantage, but we are committed to making sure we are proactive in its development so we can play a significant role in its growth.
So far, the feedback from customers working with us in this area has been encouraging. It has highlighted the positive impact it can have on relationships, product awareness and sales generation, all working to help secure our customers’ future and confirm our valued reputation within the industry.